Established in 2005 and headquartered at NBC Universal Studios in Orlando Florida, the "Fireball Run" is a registered trademark managed by Adrenaline Partnership LLC; a branded entertainment production company.
Fireball Run series is produced by 2011 Event LLC and are some of the most popular amateur motoring competitions anywhere. Fireball Run is welcomed by destination leadership and law enforcement all over America.
For media requests email David Hickman at Media(AT)FireballRun.com.
For licensing, distribution, & (non-media) rights email Frank Smith ESQ at Frank.Smith(AT)SmithVerbit.com
Executive Producer JJ Sanchez J. Sanchez serves dual roles; Government Affairs Liaison between the production & destinations, as well as directing the overall production. As Executive Producer, J ensures life-changing experiences for FIREBALL RUN teams while captivating the media and a family friendly audience.
J retired as CEO and Principle Partner of Catalyst Advertizing & PR in 2006, in 2005 was elected Orlando Regional Chamber of Commerce Chairman, and is a Central Florida Partnership founding board member. Raised in Valencia County, New Mexico, J is a graduate of St. Pius X High School of Albuquerque, the Community College of the Air Force, and dutifully served as an F-15 Crew Chief in the United States Air Force. J currently resides in Orlando, Florida.
Legendary radio personality Ron Seggi, is the Announcer and voice of both the Fireball Run Adventurally live action event and the video entertainment production.
For over 20 years the Ron Seggi Show has broadcast around the world from Universal Studios Florida. Widely referred to as the "Johnny Carson" of radio, Mr. Seggi has interviewed literally thousands of stars on his talk radio series. In 2009 Ron delivered the eulogy for his best friend and mentor famed Tonight Show announcer Ed McMahon.
Safety Director Sam "Chief" Baca is one of America's leading criminal justice consultants. Prior to working with Adrenaline Partnership, Mr. Baca served as Chief of Police for both Albuquerque New Mexico and Lakeland Florida.
Mr. Baca is also Chairperson for the High Desert Crime Prevention Task Force. A Graduate of the National FBI Academy and former US Marine, Mr. Baca has a Masters Degree in Public Administration and Bachelors in Criminology from the University of New Mexico.
"Chief" as he is affectionately known by the company, is the "go to" guy regarding to event safety, public policy compliance, and is the company's liaison to law enforcement agencies across America.
Line Producer, Casey D’Albor Don’t let his youthful appearance fool you, Casey has a masters in Industrial Organizational Psychology (Sheew), thus making him the perfect line producer. As line producer he coordinates overall budgeting, logistics, & operations. Casey conceptualizes, plans, and coordinates the entire live action event. Together with his team of researchers they transform an event into a rolling action packed 8 day motion picture. Casey is a Baton Rouge Louisiana native, residing in Orlando Florida.
Monte Patterson, Managing Member of the Adrenaline Partnership is a retired GM and shareholder for Rolls Royce Motors & Bentley Motors in Orlando Florida.
A world-wide concours attendee and Navy Veteran, Monte is a respected expert in the supercar industry. Monte raced for Chrysler, Chaplain and SCCA. A Toyota GM of nearly 25 years. The master networker is surrounded daily by the most successful and influential people on the planet.
















