FIREBALL RUN has a Vintage- Not a Car This Time, but Wine!

UNIVERSAL STUDIOS Orlando, Florida– Announcing Starr Hill Vineyard & Winery, a new lifestyle product sponsor of the 2012 FIREBALL RUN Adventurally, “Northern Exposure”.

Ken Starr of Starr Hill Winery learned the art of wine-making by his father’s side in 1952. While in Europe in the 1960’s he appreciated and learned the German-style of wine-making and has brought that Old World ambience back to Curwensville Pennsylvania and the lovely Starr Hill Winery. As a new lifestyle product sponsor of FIREBALL RUN “Northern Exposure” Ken and Starr Hill Winery have produced a few special bottles for participants to taste and enjoy; in the form of Fireball Red and Adventurally White.

“We are excited about the opportunity for the Fireball Run Adventurally participants to sample our vintages and become fans… and Fireball Run’s Race to Recover America’s Missing Children is such a noble cause, Starr Hill wanted to do anything we could to help.”  -Ken Starr, Starr Hill Vineyard & Winery

“The Fireball Run competitors will be rallying through Pennsylvania this September and are looking forward to a chance to thank Ken in person. While the production won’t have the opportunity to take in one of the beautiful and informative wine tours as I did, anyone visiting Pennsylvania should definitely stop by Starr Hill Vineyard & Winery.”  -JJ Sanchez, Fireball Run Executive Producer

The FIREBALL RUN Adventurally, presented by LuxuryLifestyle.com, is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally competition and entertainment property supports the Race to Recovery of America’s Missing Children.

The Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

Participants range from businesses and elected leaders to celebrities. Past notable drivers include Jeffrey Donovan star of Burn Notice, Lamborghini legend Valentino Balboni, NASCAR’s Geoff Bodine and NASA Shuttle Captain Winston Scott. The 2012 Adventurally features women in professional sports as part of the notable cast.

Fans nationwide will be able to watch LIVE on FireballRun.com/LIVE beginning Friday September 21st through Saturday, September 29th as the 40 character-driven teams and their unique vehicles rally from Independence, Ohio to Bangor, Maine in the Race to Recover America’s Missing Children. Other destinations in the 2012 Adventurally are Jamestown, New York, Wellsboro, Pennsylvania, Watertown, New York, Waterbury, Connecticut, and Ogunquit, Maine.

###

To learn more about the FIREBALL RUN or to schedule an interview, please email media@fireballrun.com

or call David Hickman, EVP, Marketing 407.224.5403