ORACAL provides FIREBALL RUN graphic appeal

Posted: 05/03/2012

UNIVERSAL STUDIOS Orlando, Florida– Oracal USA will sponsor the 2012 FIREBALL RUN Adventurally, “Northern Exposure” with a Decal Staging Lane at the starting line in Independence, OH.


ORACAL USA, a subsidiary of ORAFOL GmbH, is a global leader in the manufacture of vinyl films and related adhesive products. ORACAL produces their films near Savannah, GA in the most modern vinyl manufacturing facility in the country.


Upon arrival the notable Fireball Run participants and their various unique vehicles from Lamborghini to a Water delivery truck will be instructed to move to the ORACAL Decal Staging Lane for graphics. Each team will roll in turn through the tented lane to be decaled and/or wrapped by Oracal-branded installers. All of this activity is streamed live and captured as part of the popular FIREBALL RUN documentary film series.


“We are pleased to provide the vehicle graphics and missing child posters for the Fireball Run Adventurally and its Race to Recover America’s Missing Children. This event is a valuable tool in creating much needed awareness about Missing Children and we look forward to doing our part in this effort.”

-Lisa Humrich, Marketing Manager, Oracal USA


The FIREBALL RUN Adventurally, presented by, is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally competition and entertainment property supports the Race to Recovery of America’s Missing Children.


The Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.


Participants range from businesses and elected leaders to celebrities. Past notable drivers include Jeffrey Donovan star of Burn Notice, Lamborghini legend Valentino Balboni, NASCAR’s Geoff Bodine and NASA Shuttle Captain Winston Scott. The 2012 Adventurally features women in professional sports as part of the notable cast.


Fans nationwide will be able to watch LIVE on beginning Friday September 21st through Saturday, September 29th as the 40 character-driven teams and their unique vehicles rally from Independence, Ohio to Bangor, Maine in the Race to Recover America’s Missing Children. Other destinations in the 2012 Adventurally are Jamestown, New York, Wellsboro, Pennsylvania, Watertown, New York, Waterbury, Connecticut, and Ogunquit, Maine.




To learn more about the FIREBALL RUN or to schedule an interview, please email

or call David Hickman, EVP, Marketing 407.224.5403

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