UNIVERSAL STUDIOS FLORIDA- Reality Filmed Series with headlines that read like a Hollywood movie: Young siblings spirited away, the father, an Air Force Major searching for his missing children. A NASCAR Driver and a Shuttle Astronaut join the cross-country Race to Recover America’s Missing Children. A social worker across the country sees the press coverage, recognizes the children in a homeless shelter and alerts authorities… the children are returned home safely for the holidays.
Last year’s Fireball Run Adventurally, themed “Southern Excursion,” ran from Melbourne, FL to Gulfport, MS and included Jacksonville FL, Savannah, Atlanta and Peachtree City GA, Charleston, SC, Knoxville, Crossville and Clarksville TN, Scottsville, KY, and Anniston AL. Participants ranged from business leaders and politicians to billionaires and celebrities, including Full Metal Jacket’s Kevyn Major Howard and Tim Colceri, as well as NASCAR’s Geoff Bodine and NASA Shuttle Captain Winston Scott who were searching for Trust and Journey Everitt.
Five children being searched for in 2011 were recovered; Fireball Run was directly attributed with the recovery of Trust and Journey Everitt. The missing Melbourne, FL children were identified in Vancouver, Washington due to media coverage of the rally and have been returned safely home. The Father of Trust and Journey, Maj. James Everitt, is participating in this year’s (2012) Adventurally in the hopes of bringing that same success to another parent or family.
This year’s Fireball Run Adventurally is themed “Northern Exposure” and runs from Independence OH to Bangor ME, September 21-29. It can be followed live on FireballRun.com/Live and viewed as episodes on FireballRun.TV beginning next year.
The FIREBALL RUN is an 8-day, 15-city, 2,500 mile interactive Adventurally; a life-size trivia board game with exotic cars as the pieces and America as the game board. But there is nothing trivial about its purpose or results. It is often referred to as “the most fun you will ever have, doing the most important thing you’ve ever done.”
Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children. The Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country.
To learn more about the Fireball Run or to schedule an interview, please email email@example.com
or call David Hickman, EVP, Marketing 407.224.5403