Giant Dose of Water Only Strengthens FIREBALL

Posted: 05/11/2012


The Adrenaline Partnership is proud to announce Mike Collelo, CEO of Frontenac Crystal Springs Water has joined the 2012 Fireball Run Adventurally; Northern Exposure as one of Watertown, New York’s hometown teams.


Fireball Run Adventurally live events and film series transforms vehicles into a rolling awareness campaign for Missing Children. In addition to exotic sports cars like Lamborghini and Ferrari, this year, fans may also catch a glimpse of a Crystal Springs Water delivery truck. Frontenac Crystal Springs CEO, Mike Collelo, agreed to participate in a company vehicle and place a giant missing child poster on one of the rolling doors. Mike Collelo and his high-profile water truck will be raising awareness for missing child, Azora Hoffman, one of two siblings missing from Buffalo, NY since 2008.


“I was very interested when I heard the underlying purpose of the adventurally was to aid in the recovery of missing children- my company and I want to make a difference,” said Collelo.


 “We know Mike Collelo driving a Frontenac Crystal Springs Water delivery truck will bring attention to the Race to Recover America’s Missing Children, as well as look great on film.” said Executive Producer, JJ Sanchez.


The Fireball Run Adventurally is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children; the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.


Locals, Fans and the Media will be welcome to meet the teams in each destination. Fans nationwide will be able to watch LIVE on beginning Friday September 21st as the 40 character-driven teams and their unique vehicles begin arriving in Independence for Saturday’s pre-rally events and the exciting green flag start 10AM Sunday, September 23rd. The rally will continue to be streamed live online and tracked via GPS as the participants rally through Wellsboro Pennsylvania, Jamestown and Watertown New York, Waterbury Connecticut and Ogunquit, Maine, until its dramatic conclusion and parade finish Saturday, September 29th in Bangor Maine.




To learn more about the Fireball Run or to schedule an interview, please email

or call David Hickman, EVP, Marketing 407.224.5403

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