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Invention, Problem-Solving and Sustained Innovation

Posted: 06/18/2012

Innovation is often mistaken for invention. While invention is the initial idea and its development, innovation is improvement, typically based on need and observation.   When people discuss innovation they often mean invention; thinking of engineers or scientists and massive R&D budget...


Personal Branding

Posted: 06/11/2012

Personal Branding   Personal branding is the process where a figure (business leader, celebrity or politician) and their respective career are combined and marketed as a brand.   The personal branding concept is built on the idea that success comes from effective self-packaging and pro...


Economic Development

Posted: 06/04/2012

Economic development generally refers to the sustained, concerted actions of policy makers and a community to promote the standard of living and economic growth of the region. One growing understanding in economic development is the promotion of regionalism; sharing resources to accomplish economic...


Leadership Concerns and Insights

Posted: 05/29/2012

Leadership Concerns and Insights   An aspect of FIREBALL RUN that many followers are unaware is the organizational need for meeting with corporate and community leadership in order to facilitate the synergistic relationships necessary to operate the Adventurally, events and film.   I...


Organizational Change

Posted: 05/21/2012

The dictionary defines change as; “the act or instance of making or becoming different.”    Change in an organizational context should be transformational, a process of profound and radical reorientation of the organization in a new direction that takes it to an entirely differen...


What is the Value of Your Social Media Followers?

Posted: 05/14/2012

Social media followers and fans are an important measure of engagement. However, they are not always a good metric for judging the success or ROI of a social media campaign, because a direct correlation cannot always be drawn. So, measuring success by these numbers alone is difficult. That having...


Cause Marketing

Posted: 04/30/2012

While socially conscious businesses have always been around, now more than ever, consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.   According to ...


What Makes a Video Go Viral?

Posted: 04/23/2012

According to an algorithm, the four ingredients required are congruency, emotive strength, network involvement and something called "paired meme synergy" More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for a blende...


Convergence

Posted: 04/16/2012

The power of new technologies create fundamentally new possibilities for consumers and companies.The challenge is sorting through the interactions between consumers and technology to find opportunities. The greatest opportunities lie in a fusion of old and new, physical and virtual- in short, “con...


Experiential Marketing

Posted: 04/09/2012

The single quickest way to create a bond is to get people to experience new things. When people do things they’ve never done before, there’s an automatic internal shift; thoughts change, leading to behavioral change.While experiential marketing is not new, the once little talked about concept is...


The Purchase Power of Women

Posted: 04/02/2012

The influence of women in the consumer marketplace is now widely accepted, and growing, but the actual statistics can still be surprising. According to a recent study, women are responsible for 85% of all consumer purchases, including 94% of home furnishings, 91% of houses, 89% of new bank accounts...


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