It's the city that gave us a legend. It's a city where our history can be traced back more than 12,000 years. It's a city that is an economic cornerstone for an entire region. If you've never heard of Lubbock, Texas - you've been missing out on the Texas you've always dreamed of.

Found in the South Plains, Lubbock is part of an area that is the largest cotton-growing region in the world. It's also nicknamed the "Hub City" since it's the economic, education and health care hub of the area. In fact, of Lubbock's top five employers, four are either educational or health care giants. One of those employers is Texas Tech, home to 30,000 Red Raiders. Lubbock is also ranked in the top 100 fastest growing cities in the U.S.

This September, the birthplace of Buddy Holly and the home of the largest cowboy symposium in the world will open its roads to the Fireball Run. The city is putting together a welcome wagon unlike any other, and is ready to show you exactly how it's done in Texas.